The Future of Competition

The Future of Competition
Author :
Publisher : Harvard Business Press
Total Pages : 273
Release :
ISBN-10 : 9781422160749
ISBN-13 : 1422160742
Rating : 4/5 (742 Downloads)

Book Synopsis The Future of Competition by : C. K. Prahalad

Download or read book The Future of Competition written by C. K. Prahalad and published by Harvard Business Press. This book was released on 2004-02-18 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and, as a consequence, the evolving role of the consumer from passive recipient to active co-creator of value. Managers need a new framework for value creation. Increasingly, individual customers interact with a network of firms and consumer communities to co-create value. No longer can firms autonomously create value. Neither is value embedded in products and services per se. Products are but an artifact around which compelling individual experiences are created. As a result, the focus of innovation will shift from products and services to experience environments that individuals can interact with to co-construct their own experiences. These personalized co-creation experiences are the source of unique value for consumers and companies alike. In this emerging opportunity space, companies must build new strategic capital—a new theory on how to compete. This book presents a detailed view of the new functional, organizational, infrastructure, and governance capabilities that will be required for competing on experiences and co-creating unique value.


The Future of Competition Related Books

The Future of Competition
Language: en
Pages: 273
Authors: C. K. Prahalad
Categories: Business & Economics
Type: BOOK - Published: 2004-02-18 - Publisher: Harvard Business Press

GET EBOOK

In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers
Competing Against Luck
Language: en
Pages: 259
Authors: Clayton M. Christensen
Categories: Business & Economics
Type: BOOK - Published: 2016-10-04 - Publisher: HarperCollins

GET EBOOK

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which
The Experience Economy, With a New Preface by the Authors
Language: en
Pages: 437
Authors: B. Joseph Pine II
Categories: Business & Economics
Type: BOOK - Published: 2019-12-10 - Publisher: Harvard Business Press

GET EBOOK

Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and
Introduction to Business
Language: en
Pages: 1455
Authors: Lawrence J. Gitman
Categories: Business & Economics
Type: BOOK - Published: 2024-09-16 - Publisher:

GET EBOOK

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the
Competing for Kids
Language: en
Pages: 320
Authors: Kelly E. Middleton
Categories: Education
Type: BOOK - Published: 2018-07-12 - Publisher: Wheatmark, Inc.

GET EBOOK

When was the last time you reflected on the quality of customer service your school gives to your students? As alternate forms of education become more prominen