Comparative Analysis of Department Stores and Shopping Centers in Germany and Spain

Comparative Analysis of Department Stores and Shopping Centers in Germany and Spain
Author :
Publisher : diplom.de
Total Pages : 100
Release :
ISBN-10 : 9783832498153
ISBN-13 : 383249815X
Rating : 4/5 (15X Downloads)

Book Synopsis Comparative Analysis of Department Stores and Shopping Centers in Germany and Spain by : Christoph Wappler

Download or read book Comparative Analysis of Department Stores and Shopping Centers in Germany and Spain written by Christoph Wappler and published by diplom.de. This book was released on 2006-09-07 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Why are traditional German department stores close to bankruptcy in a time when so many new shopping centers with a similar offering of goods are being built? Is this phenomenon just a problem of German companies or do other countries have the same situation? For comparison, the situations in different countries, Germany and Spain are picked. Most of the literature in the field of retail management is written about US American companies. Thus, this thesis cannot totally ignore it. E-commerce, despite its growing importance, is not part of this comparison, as both retail formats are faced with the same opportunities and threats by it. The starting point of this thesis is the difficult situation Karstadt was facing in the last two years and the story about the successful department store concept of El Corte Inglés in Spain; hence these two companies play a major role throughout this thesis. The introduction provides the reader with an overview of the thesis. Furthermore, the question is addressed, if department stores and shopping centers can be compared. The main body of this thesis consists of three parts, which are structured after the same pattern: country level, industry level and company level. First, data is collected for a later analysis. Chapter 2 gathers all relevant information about Germany and Spain and then narrows down to the history of department stores and shopping centers. The company data is shown in its own chapter 3, as a major part of this thesis should be the company comparison of Karstadt and El Corte Inglés. The market leaders in the respective markets are shown in case studies and complemented by data of the two companies that emphasizes the final analysis and conclusion. The theoretical background of company analysis is given in chapter 4. Again, the first part about the macro environment concentrates on the country level. Then, the micro environment forces comparing the attractiveness of industries are explained. The last part contains the fundamentals of the internal environment analysis, which reflects the company level. In chapter 5, the findings are used to construct profiles, point out differences between the different countries, industries and companies, and to find ideas for improving the existing management strategies of the given companies. The conclusion not only provides a summary of the thesis, it also gives a forecast and identifies sources and possibilities for further [...]


Comparative Analysis of Department Stores and Shopping Centers in Germany and Spain Related Books

Comparative Analysis of Department Stores and Shopping Centers in Germany and Spain
Language: en
Pages: 100
Authors: Christoph Wappler
Categories: Business & Economics
Type: BOOK - Published: 2006-09-07 - Publisher: diplom.de

GET EBOOK

Inhaltsangabe:Abstract: Why are traditional German department stores close to bankruptcy in a time when so many new shopping centers with a similar offering of
Retailing: Comparative and international retailing
Language: en
Pages: 520
Authors: A. M. Findlay
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: Taylor & Francis

GET EBOOK

International Encyclopedia of Human Geography
Language: en
Pages: 7278
Authors:
Categories: Social Science
Type: BOOK - Published: 2019-11-29 - Publisher: Elsevier

GET EBOOK

International Encyclopedia of Human Geography, Second Edition, Fourteen Volume Set embraces diversity by design and captures the ways in which humans share plac
The Protection of Non-Traditional Trademarks
Language: en
Pages: 433
Authors: Irene Calboli
Categories: Law
Type: BOOK - Published: 2018-12-19 - Publisher: Oxford University Press

GET EBOOK

This volume offers a detailed analysis of the issues related to the protection of non-traditional marks. In recent years, the domain of trademark law and the sc
IBSS: Economics: 1993 Vol 42
Language: en
Pages: 660
Authors:
Categories: Business & Economics
Type: BOOK - Published: 1994 - Publisher: Psychology Press

GET EBOOK

This bibliography lists the most important works published in economics in 1993. Renowned for its international coverage and rigorous selection procedures, the