This book explores the disruptive changes in the media ecosystem caused by convergence and digitization, and analyses innovation processes in content production

The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities,

This book brings together experts from different areas to show how creativity drives design and innovation in different kind of businesses. It presents theories

The modernization of public administration is a recurring theme on the political and public agenda in many countries. Modernization presupposes innovation. Howe

​This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two p