Communicating Clearly about Science and Medicine
Author | : John Clare |
Publisher | : Gower Publishing, Ltd. |
Total Pages | : 212 |
Release | : 2012 |
ISBN-10 | : 1409440370 |
ISBN-13 | : 9781409440376 |
Rating | : 4/5 (376 Downloads) |
Download or read book Communicating Clearly about Science and Medicine written by John Clare and published by Gower Publishing, Ltd.. This book was released on 2012 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific communication is challenging, conclusions are rarely clear cut making communicating statistical risk and probability tough, especially to non-statisticians and non-scientists such as journalists. In this book John Clare illustrates how to communicate clearly the risks and benefits contained in a complex data set, and balance the hope and the hype. He explains how to avoid the 'miracle cure' or 'killer drug' headlines which are so common and teaches you how to combine the accuracy of peer-to-peer reviewed science with the narrative skills of journalism.