What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluat

In the present electronic torrent of MTV and teen flicks, Nintendo and Air Jordan advertisements, consumer culture is an unmistakably important--and controversi

The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. C

Introduction: children, young people and their changing status in society / Cyndy Hawkins -- Diverse consumers / Catherine Gripton and Val Hall -- Children as c

Looks at the way corporations and advertisers target children as a profitable demographic, as well as their methods for getting past parental safeguards to make