This book looks back to the early days of new and social media, to examine the potential threat that such technologies and platforms posed to the mainstream cor

It is a truism to suggest that celebrity pervades all areas of life today. The growth and expansion of celebrity culture in recent years has been accompanied by

Understanding Media cites current scholarship to shed light on how celebrities are manufactured by media and why audiences respond as they do. With case studies

Presents an analysis of social media, discussing how a technology which was once heralded as democratic, has evolved into one which promotes elitism and inequal