Download or read book Cause Selling the Sanford Way written by David Lill and published by . This book was released on 2019-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Cause Selling is the key to forming long-term relationships that ensure the future of your nonprofit. The Sanford Institute of Philanthropy's Cause Selling Cycle explores the eight steps that successful fundraisers must take to achieve and surpass their goals. Based on proven for-profit business principles, these steps have been uniquely formulated to combine the best of the business world with the heart of nonprofit fundraising.