In the 21st century, social media has emerged as a pivotal force shaping business strategies and entrepreneurship. The rapid evolution of social media platforms

Social media has redefined the way marketers communicate with their customers, giving consumers an advantage that they did not have previously. However, recent

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve