The tourism industry faces a critical challenge: balancing its economic benefits with the growing environmental and social impacts it generates. This delicate e

Tourism can take many different forms and types but increasingly it is viewed as one of the most innovative industries. This book showcases the innovations in t

Innovation is essential to remaining competitive in the tourism industry, especially for new enterprises. Community-based tourism is not only innovative but als

This international case study book provides 27 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions f

Providing a wide range of case studies in sustainable tourism planning, this authoritative work presents cases at both international and national levels as well