Cases in Advertising and Marketing Management

Cases in Advertising and Marketing Management
Author :
Publisher : Rowman & Littlefield
Total Pages : 236
Release :
ISBN-10 : 0742538362
ISBN-13 : 9780742538368
Rating : 4/5 (368 Downloads)
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Book Synopsis Cases in Advertising and Marketing Management by : Edd Applegate

Download or read book Cases in Advertising and Marketing Management written by Edd Applegate and published by Rowman & Littlefield. This book was released on 2007 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on their experiences in forty scena...


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