Help Your Students Succeed as Global Entrepreneurs

This international case study book provides 27 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions f

Combining comprehensive coverage with a wide variety of real-life cases, International Entrepreneurship: Starting, Developing, and Managing a Global Venture giv

Social innovation and social entrepreneurship look for creative and affordable solutions to specific societal problems. Fuelled by the spread of the internet an

The 46 original case studies featured in this book demonstrate that in many business sectors, local people and foreigners are responding to the challenges of ac