Download or read book Capturing, Analyzing, and Managing Word-of-mouth in the Digital Marketplace written by Sumangla Rathore and published by Business Science Reference. This book was released on 2015-08-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--