Helping students make sense of how and why campaigns are changing, this thoroughly updated second edition focuses on evaluating current trends and assesses how

Campaigns on the Cutting Edge evaluates the current trends of today’s campaigns and assesses the innovative changes these well-tuned organizations are making

Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertis

Public Relations Campaigns: An Integrated Approach introduces you to the process of creating public relations campaigns using a hands-on approach that emphasize

A critical assessment of the role that information technologies have come to play in contemporary campaigns.