Understand the theoretical—and practical—aspects of political marketing! Over the past few years political marketing strategies have been refined with the h

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integr

Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the Presi

Winning Elections with Political Marketing is a unique look at the election process on both sides of the Atlantic, providing rare insight into how modern politi

Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing fie