Distribution within an organization relates to processes, people and interrelations between other organizations which connect the production of the products and

Cambridge Marketing Handbook: Marketing Communications looks at the contemporary integrated communications mix, in the light of the changes in digital marketing

Written in two parts, this handbook provides a reference for practitioners, and for those who wish to complete a professional qualification. The first part expl

Pricing is an emotive and complex topic, demanding an understanding of a number of domains of business knowledge. In this accessible handbook we present practic

There are only two categories of purchases that people can make: products or services. Each, by its very nature, demands a different approach to marketing and s