Business Policy 1 – 15 2. Strategy And Strategic Management 16 – 42 3. Competitive Advantage And Strategies 43 – 70 4. Business Environment 71 – 101 5. Stra

The knowledge of business policy and techniques of strategic management is the need of the hour to prospective business managers. The present competitive enviro

In today's rapid-fire, global economy, insightful business policy and on-target strategy are essential for a corporation's survival. Business globalization, der

This innovative introduction to business policy and strategic management, covering both the illustrative cases and conceptual foundation, offers authoritative a