Business Policy 1 – 15 2. Strategy And Strategic Management 16 – 42 3. Competitive Advantage And Strategies 43 – 70 4. Business Environment 71 – 101 5. Stra

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The knowledge of business policy and techniques of strategic management is the need of the hour to prospective business managers. The present competitive enviro

This innovative introduction to business policy and strategic management, covering both the illustrative cases and conceptual foundation, offers authoritative a