Business Creativity and Innovation: Perspectives and Best Practices provides a foundation in the principles of innovation and introduces some cutting-edge conce

Handbook of the Management of Creativity and Innovation: Theory and Practice is a collection of theories and practices for the effective management of creativit

Creativity and Innovation in Business and Beyond illustrates the ways in which creativity spurs innovation – not only in the realms of business and management

The ability to generate new products and services is emerging as one of the few sources of competitive advantage. There is no shortage of books on personal crea

Although many leaders acknowledge and invest in creativity, we seldom see it hold a credible place in the business development process. Creativity at Work takes