Data is one of the most powerful assets a business can have—but you don’t need a PhD in data science to make it work for you. Business Analytics for Beginne

Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become

Created in partnership with SAS, this book explores SAS, a business intelligence software that can be used in any business setting or enterprise for data delive

Imagine knowing what your customers want before they do. Predicting market trends before they happen. Making smarter business decisions faster than your competi

Analytical skills are in high demand but short supply. Through a unique combination of data visualisation and analytics (both theoretical and applied), this gro