Download or read book Mass Customization written by David J. Gardner and published by Happy about. This book was released on 2009 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gardner explains how to bring a company into alignment with mass customization (also known as build to order, assemble to order, configure to order, make to order, and engineer to order). He also reviews why mass customization must be viewed as an enterprise-wide business strategy, not merely a departmental initiative.