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This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue
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Looks beyond broadcasting's mainstream, toward cable's alternatives, to critically consider the capacity of commercial media to serve the public interest. This
We Now Disrupt This Broadcast
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The collision of new technologies, changing business strategies, and innovative storytelling that produced a new golden age of TV. Cable television channels wer
Broadcast/cable/web Programming
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Pages: 488
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Type: BOOK - Published: 2002 - Publisher: Wadsworth Publishing Company

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In this revision of the market-leading text, Susan Eastman and Douglas Ferguson, two noted scholars and experts in the area of broadcast programming, provide st
Broadcasting & Cable
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