Related Books
Language: en
Pages: 488
Pages: 488
Type: BOOK - Published: 2002 - Publisher: Wadsworth Publishing Company
In this revision of the market-leading text, Susan Eastman and Douglas Ferguson, two noted scholars and experts in the area of broadcast programming, provide st
Language: en
Pages: 345
Pages: 345
Type: BOOK - Published: 2012-11-12 - Publisher: Taylor & Francis
Where do program ideas come from? How are concepts developed into saleable productions? Who do you talk to about getting a show produced? How do you schedule sh
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2009 - Publisher: Wadsworth Publishing Company
This book is primarily about television and radio and it focuses on entertainment and informational programs coming to viewers as pre-produced units of content.
Language: en
Pages: 352
Pages: 352
Type: BOOK - Published: 2012-11-12 - Publisher: Taylor & Francis
This fifth edition of the successful Promotion and Marketing for Broadcasting, Cable, and the Web, 4ed takes an important, timely look at the newest media venue
Language: en
Pages: 372
Pages: 372
Type: BOOK - Published: 2004 - Publisher: McGraw-Hill Humanities, Social Sciences & World Languages