Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, ca

Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999

Television Brandcasting examines U. S. television’s utility as a medium for branded storytelling. It investigates the current and historical role that televis

In this book, Faye Woods explores the raucous, cheeky, intimate voice of British youth television. This is the first study of a complete television system targe

This book explores adaptation in its various forms in contemporary television drama. It considers the mechanics of adaptation as an ever-more prevalent form of