Branding Brazil examines a panorama of contemporary cultural productions including film, television, photography, and alternative media to explore the transform

Introduction : Welcome to the "new Brazil" -- Branding Brazil through cultural policy -- Negotiating the past in the dictatorship film cycle -- Courting the new

'Nation Branding' is a comprehensive text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts a

Medical and health tourism is a significant area of growth in the export of related services. This text addresses the substantial political, philosophical and e

Medical and health tourism is a significant area of growth in the export of medical, health and tourism services. Although spas and improved well-being have lon