Branded Customer Service

Branded Customer Service
Author :
Publisher : Berrett-Koehler Publishers
Total Pages : 238
Release :
ISBN-10 : 9781609943233
ISBN-13 : 1609943236
Rating : 4/5 (236 Downloads)

Book Synopsis Branded Customer Service by : Janelle Barlow

Download or read book Branded Customer Service written by Janelle Barlow and published by Berrett-Koehler Publishers. This book was released on 2006-09-14 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applied the logic and techniques of branding to customer service -- until now. Branded Customer Service is a practical guide to moving service delivery to a new level so that brand reinforcement occurs every time customers interact with organizational representatives. Janelle Barlow and Paul Stewart show how to infuse an entire organization with brand values and create a recognizable style of service that reflects brand promises and brand images.


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