Little changes can make a big difference. When some of the world’s biggest corporations need to revive their brands, innovate products, and rethink their imag

"A ... look at how cultural change, accelerating technological advancement, Big Data and the Internet of Things will affect brands and marketing in the years ah

This book taps into both success stories and cautionary tales from others to provide you with a smart, calculated approach to knowing both: 1) when to change co

Offering a new framework for nonprofit brand management, this book presents the Brand IDEA (Integrity, Democracy, and Affinity). The framework eschews tradition

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relatio