Download or read book Brand Revolution written by M. Sicard and published by Springer. This book was released on 2012-11-09 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.