The world's leading practitioner of branding predicts the future of companies' identities in an ever -changing marketing landscape

The world’s leading practitioner of branding predicts the future of companies’ identities in an ever -changing marketing landscape What is the future for br

Incisive, invigorating and visionary, this analysis of our fast-evolving global marketplace comes from the guru described by 'The Financial Times' as 'the world

"Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved m

Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer