The early twenty-first century was an optimistic moment of global futures-making. The old 'third-world' nations were rapidly embracing the script of unbridled c

Brand New Nation captures a spectacular new moment in the life of the nation-state: its relentless transformation into an investment destination for global capi

A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promoti

Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice

Ever since Simon Anholt coined the phrase 'Nation Branding, there has been more and more interest in the idea that countries, cities and regions can build their