Related Books
Language: en
Pages: 256
Pages: 256
Type: BOOK - Published: 2014-08-26 - Publisher: Palgrave Macmillan
From YouTube to Facebook to the iPad, today's media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evo
Language: en
Pages: 342
Pages: 342
Type: BOOK - Published: 2010-12-21 - Publisher: Palgrave Macmillan
From YouTube to Facebook to the iPhone, today’s media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly
Language: en
Pages: 272
Pages: 272
Type: BOOK - Published: 2014 - Publisher: Pearson Education
"Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic ins
Language: en
Pages: 248
Pages: 248
Type: BOOK - Published: 2011-12-19 - Publisher: John Wiley & Sons
It's a fact that companies so far have only scratched the surface of what can be achieved with social media. Whatever continent, industry, company size, current
Language: en
Pages: 344
Pages: 344
Type: BOOK - Published: 2016-05-03 - Publisher: Kogan Page Publishers
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. D