A look into game theory, framing and the game-play psychology of modern sales and marketing.Brain sells is about a unique approach to communication and relation

Brain Sell, based on the latest scientific research and the experiences of some of the world's most successful salespeople, explains how to identify which menta

How neuromarketing techniques help marketers more effectively sell their products — and what consumers need to know about it.

The latest brain research is changing the way we think about sales. How can this help you increase your business? With people being inundated with thousands of

Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use imm