Stories That Stick

Stories That Stick
Author :
Publisher : HarperCollins Leadership
Total Pages : 240
Release :
ISBN-10 : 9781400211944
ISBN-13 : 1400211948
Rating : 4/5 (948 Downloads)

Book Synopsis Stories That Stick by : Kindra Hall

Download or read book Stories That Stick written by Kindra Hall and published by HarperCollins Leadership. This book was released on 2019-09-24 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: You’ve heard how story is the latest-and-greatest business tool and that storytelling can do everything, from helping leaders better communicate to motivating sales teams and winning customers away from competitors. But what stories do you need to tell and how do you tell them? Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies. Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate: the Value Story, to convince customers they need what you provide; the Founder Story, to persuade investors and customers your organization is worth the investment; the Purpose Story, to align and inspire your employees and internal customers; and the Customer Story, to allow those who use your product or service to share their authentic experiences with others. Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. Stories That Stick offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?


Stories That Stick Related Books

Bowl Stories
Language: en
Pages: 0
Authors: Benjamin Donath
Categories: Cooking
Type: BOOK - Published: 2016 - Publisher: TeNeues

GET EBOOK

Bowl Stories features bowl-based meals you can enjoy anywhere: on the couch, in bed, sitting on the windowsill, or even at the table. Easy but sophisticated rec
A Bowl Full of Peace
Language: en
Pages: 44
Authors: Caren Stelson
Categories: Juvenile Nonfiction
Type: BOOK - Published: 2020 - Publisher: Carolrhoda Books

GET EBOOK

A powerful picture book about finding hope and peace after the atomic bombing of Nagasaki
Walking the Bowl
Language: en
Pages: 313
Authors: Chris Lockhart
Categories: Social Science
Type: BOOK - Published: 2022-02-15 - Publisher: Harlequin

GET EBOOK

A New York Times Notable Book An NPR Best Book of the Year For readers of Behind the Beautiful Forevers and Nothing to Envy, this is a breathtaking real-life st
Stories That Stick
Language: en
Pages: 240
Authors: Kindra Hall
Categories: Business & Economics
Type: BOOK - Published: 2019-09-24 - Publisher: HarperCollins Leadership

GET EBOOK

You’ve heard how story is the latest-and-greatest business tool and that storytelling can do everything, from helping leaders better communicate to motivating
A Collection of Nodding Off Stories
Language: en
Pages: 181
Authors: Bonnie M Gulan
Categories: Fiction
Type: BOOK - Published: 2001-12 - Publisher: iUniverse

GET EBOOK

Five new fantasy stories from The Story Lady's nodding off times will leave you warn hearted, laughing, amazed and excited as each story transports you to the e