The book is an attempt to stimulate development in travel behaviour analysis and provide a basic source of reference to the transportation research community. T

In a complex and uncertain world, humans and animals make decisions under the constraints of limited knowledge, resources, and time. Yet models of rational deci

The book is an attempt to stimulate development in travel behaviour analysis and provide a basic source of reference to the transportation research community. T

This short book introduces the field of bounded rationality to a beginning readership in economics. It is intended to be a tour of the key concepts involved in

The notion of bounded rationality was initiated in the 1950s by Herbert Simon; only recently has it influenced mainstream economics. In this book, Ariel Rubinst