This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day

This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapter

This volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they en

​This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two p

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve