In Personal Benchmark: Integrating Behavioral Finance and Investment Management, Chuck Widger and Dr. Daniel Crosby outline the ways in which a program of embed

A simple guide to a smarter strategy for the individual investor A Wealth of Common Sense sheds a refreshing light on investing, and shows you how a simplicity-

All the necessary tools to be successful.

In order to make sound investment choices, investors must know the projected return on investment in relation to the risk of not being paid. Benchmarks are exce