Download or read book BDC Basics - 7 Foundations Of An Effective Automotive Business Development Center written by Bernard Smalls and published by Lulu.com. This book was released on 2017-02-08 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: The BDC in the digital age exists for staying in constant contact with prospects, communicating with and developing more business opportunities with past clients and the retention of loyal customers, increasing sales by driving traffic to the front door. Today the BDC concept is even more important than in the past. This is largely due to the impact of the Internet, social media, Smart-Phones, devices and the instant nature of communication in the digital age. Sales success in today's brave new digital world demands understanding of the place of the BDC in the Internet age and dealing with the needs of the information-based customer. Bernard Smalls, CPO HuMax Consulting Group