Download or read book Basics Product Design 01: Idea Searching written by Dave Bramston and published by AVA Publishing. This book was released on 2008-11 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basics Product Design- Idea Searching advocates a step-by-step approach to generating ideas and brainstorming. The author encourages an open mind in the development of ideas and teaches the reader to always question convention. The text is accompanied by a variety of case studies and examples of work taken from the best of contemporary product design.