Lots of marketers paint a rosy picture of the lifestyle of baby boomers as they enter the retirement years. But authors Moschis and Mathur, basing their finding

This book traces the history of the baby-boomers, beginning with an explanation of the cause of the post-war baby boom and ending with the contemporary concerns

The baby boomers have always been seen as a deeply symbolic generation - born amid a surge of post-war optimism and reaching adulthood in the 1960s. For many of

A step-by-step guide that explains what you need to do as you see your parents age and provides instructions for navigating through the various administrative p

Table of contents