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Pages: 401
Authors: Harry B. DeMaio, CISSP
Categories: Business & Economics
Type: BOOK - Published: 2001-11-07 - Publisher: John Wiley & Sons

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A groundbreaking guide to forging trusting, mutually beneficialB2B relationships Companies that have entered into B2B alliances maysimultaneously be one and ano
The B2B Social Media Book
Language: en
Pages: 216
Authors: Kipp Bodnar
Categories: Business & Economics
Type: BOOK - Published: 2011-12-20 - Publisher: John Wiley & Sons

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Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to d
Beyond the Sales Process
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Pages: 304
Authors: Steve Andersen
Categories: Business & Economics
Type: BOOK - Published: 2016-04-04 - Publisher: AMACOM

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If you want to gain the winning edge for your sales performance, it’s time to embrace the entire customer life cycle. Your job may be all about sales, but not
B2B Brand Management
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Authors: Philip Kotler
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Type: BOOK - Published: 2006-09-22 - Publisher: Springer Science & Business Media

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This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies
ABM Is B2B
Language: en
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Authors: Sangram Vajre
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Type: BOOK - Published: 2019-09-03 - Publisher: IdeaPress Publishing

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Instant Bestseller on Amazon in Marketing and Sales! FACT: Less than ONE percent of all leads become customers. As a business, how can you break that trend and