The first book to explore how our cities gentrify by becoming social media influencers—and why it works. Cities, like the people that live in them, are subjec

While the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more pers

This volume contains an Open Access Chapter. This collection explores the complex and controversial idea of authenticity. Addressing the concept from an interdi