First published in 1988. Routledge is an imprint of Taylor & Francis, an informa company.

In Tracking the Audience: The Ratings Industry From Analog to Digital, author Karen Buzzard examines the key economic, political, and competitive factors that h

This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and und

This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evol

Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. I