This book appeals to a wide range of readers who might be interested in the historical development of Asian economies, evolutionary trajectories of Asian firms,

Southeast Asia has a population of more than half a billion, yet its economy is dominated by about 40 families, most of Overseas Chinese descent. Their conglome

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a us

The Nature of Asian Firms provides managers and others interested in doing business in the dynamic and fast changing Asian region with an understanding of the u

Asian economies have become a driving force in the world economy, so are the Asian firms, especially those from emerging markets. This book presents a collectio