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Analysis and Interpretation in Qualitative Market Research
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Pages: 193
Authors: Gill Ereaut
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Type: BOOK - Published: 2002-07-18 - Publisher: SAGE

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'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - A
The Art and Science of Interpreting Market Research Evidence
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Authors: D. V. L. Smith
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Type: BOOK - Published: 2004-04-16 - Publisher: John Wiley & Sons

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This title helps business and commercial professionals, who are bombarded with information from which they must draw conclusions, to make valid business judgeme
Qualitative Market Research
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Type: BOOK - Published: 2002-09-17 - Publisher: SAGE

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Qualitative market research exists to fulfil the needs of those that it serves. This text shows practitioners how to deliver the 'product' of qualitative market
An Introduction to Qualitative Market Research
Language: en
Pages: 153
Authors: Mike Imms
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Type: BOOK - Published: 2002-07-18 - Publisher: SAGE

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'Anyone using, practising or teaching qualitative research will find in this series a treasure-house of ideas, techniques and issues. This is a -must-have-' - A
Qualitative Market Research
Language: en
Pages:
Authors:
Categories:
Type: BOOK - Published: 2002 - Publisher:

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