Leon Festinger’s 1957 A Theory of Cognitive Dissonance is a key text in the history of psychology – one that made its author one of the most influential soc

Originally published: Evanston, Ill.: Row, Peterson, c1957.

Leon Festinger’s 1957 A Theory of Cognitive Dissonance is a key text in the history of psychology – one that made its author one of the most influential soc

′Dr. Joel Cooper has been at the very forefront of research on dissonance theory for decades now. In this book, he provides a brilliant and engagingly-written

Why do we attempt to justify decisions that are clearly irrational? The answer lies in "cognitive dissonance," the feeling of mental discomfort we experience wh