Download or read book America and the Intellectual Cold Wars in Europe written by Volker R. Berghahn and published by Princeton University Press. This book was released on 2002-08-18 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1958 an attempt was made to measure America's cultural impact on Europe, with the aim of determining whether efforts to improve opinions of American culture were succeeding. This work examines the triangular relationship between the producers of ideologies, corporate America and policymakers.