For decades, amateurism defined the ideals undergirding the Olympic movement. No more. Today's Games present athletes who enjoy open corporate sponsorship and u

Combining social and institutional history and incorporating the recollections of the athletes and meet directors on the front lines, The End of Amateurism in T

We often decry "amateurism", yet one can do things "for the love of it" rather than for money. It can also show that an economic system which has more voluntary

Contains knowledge from sports management, sports science, human movement studies, sport history, and sport sociology synthesised in 450 comprehensive illustrat

Many books have been written on the evils of commercialism in college sport, and the hypocrisy of payments to athletes from alumni and other sources outside the