For most small business owners the term "marketing research" presents a dilemma. On one hand, it can mean getting the invaluable information needed to know one'

For most small business owners the term "marketing research" presents a dilemma. On one hand, it can mean getting the invaluable information needed to know one'

"John Philip Jones belongs to an elite group of intellectual adventurers searching for true meaning in an increasingly complex communication industry. Anyone in

This book is a straight-talking guide that walks you through the essentials of small business marketing. From marketing plans to targeting, from copywriting to