Aerospace Marketing Management

Aerospace Marketing Management
Author :
Publisher : Springer Science & Business Media
Total Pages : 600
Release :
ISBN-10 : 9783319013541
ISBN-13 : 3319013548
Rating : 4/5 (548 Downloads)

Book Synopsis Aerospace Marketing Management by : Philippe Malaval

Download or read book Aerospace Marketing Management written by Philippe Malaval and published by Springer Science & Business Media. This book was released on 2013-11-12 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.


Aerospace Marketing Management Related Books

Aerospace Marketing Management
Language: en
Pages: 600
Authors: Philippe Malaval
Categories: Business & Economics
Type: BOOK - Published: 2013-11-12 - Publisher: Springer Science & Business Media

GET EBOOK

This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to a
Marketing in the International Aerospace Industry
Language: en
Pages: 318
Authors: Wesley E. Spreen
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Routledge

GET EBOOK

This book provides a comprehensive overview of Marketing in the international aerospace industry. It analyses the distinctive environment and practices of the a
Airline Marketing and Management
Language: en
Pages: 379
Authors: Mr Stephen Shaw
Categories: Business & Economics
Type: BOOK - Published: 2012-10-01 - Publisher: Ashgate Publishing, Ltd.

GET EBOOK

Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to
Fundamentals of Airline Marketing
Language: en
Pages: 256
Authors: Scott Ambrose
Categories: Transportation
Type: BOOK - Published: 2021-05-27 - Publisher: Routledge

GET EBOOK

Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in
The Aerospace Business
Language: en
Pages: 0
Authors: Wesley E. Spreen
Categories: Aerospace industries
Type: BOOK - Published: 2020 - Publisher:

GET EBOOK

This textbook provides a detailed overview of industry-specific business management and technology management practices in aerospace for relevant bachelors and