Advertising in Contemporary Society

Advertising in Contemporary Society
Author :
Publisher : University of Illinois Press
Total Pages : 228
Release :
ISBN-10 : 0252065425
ISBN-13 : 9780252065422
Rating : 4/5 (422 Downloads)

Book Synopsis Advertising in Contemporary Society by : Kim B. Rotzoll

Download or read book Advertising in Contemporary Society written by Kim B. Rotzoll and published by University of Illinois Press. This book was released on 1996 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are critics upset about advertising? And why are its practitioners so defensive? Revised and extensively updated, this edition of the classic Advertising in Contemporary Society offers unique perspectives that will help the reader understand how and why the controversial American phenomenon of advertising generates so much heat and--though much of it is passive--so much acceptance.


Advertising in Contemporary Society Related Books

Advertising in Contemporary Society
Language: en
Pages: 228
Authors: Kim B. Rotzoll
Categories: Business & Economics
Type: BOOK - Published: 1996 - Publisher: University of Illinois Press

GET EBOOK

Why are critics upset about advertising? And why are its practitioners so defensive? Revised and extensively updated, this edition of the classic Advertising in
Controversies in Contemporary Advertising
Language: en
Pages: 336
Authors: Kim Bartel Sheehan
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2013-07-18 - Publisher: SAGE Publications

GET EBOOK

Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, polit
Information in Contemporary Society
Language: en
Pages: 813
Authors: Natalie Greene Taylor
Categories: Computers
Type: BOOK - Published: 2019-03-12 - Publisher: Springer

GET EBOOK

This book constitutes the proceedings of the 14th International Conference on Information in Contemporary Society, iConference 2019, held in Washington, DC, USA
Contemporary Society
Language: en
Pages: 601
Authors: John A Perry
Categories: Social Science
Type: BOOK - Published: 2015-08-27 - Publisher: Routledge

GET EBOOK

This best-selling text emphasizes that social and cultural changes are the pervasive realities of our era. One of the main themes of Contemporary Society is tha
Advertising, Gender and Society
Language: en
Pages: 213
Authors: Magdalena Zawisza-Riley
Categories: Psychology
Type: BOOK - Published: 2019-07-03 - Publisher: Routledge

GET EBOOK

Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It