Download or read book ADVERTISING AND THE SPREAD OF BUSINESS, DEMOCRACY AND KNOWLEDGE written by STEVE Dr. ESOMBA, and published by Lulu.com. This book was released on 2012-06-06 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: The culture of advertising our needs, desires, interests and products is deeply embedded in human nature. It is also a universal natural tendency. We advertise ourselves, our activities and products for a wider audience, to evoke interest, entertain, educate, impart knowledge and spread corporate interests, democratic ideals, competitiveness and world knowledge. ADVERTISING AND THE SPREAD OF BUSINESS, DEMOCRACY AND KNOWLEDGE, demonstrates that advertisements do not only benefit industry and corporations [as taken for granted] but they also benefit the public in spreading, cultivating and practising democracy and free speech, and inculcating knowledge. Think of this every time you see an advertisement.