Introduction to Advertising and Promotion

Introduction to Advertising and Promotion
Author :
Publisher : McGraw-Hill/Irwin
Total Pages : 840
Release :
ISBN-10 : 0256136963
ISBN-13 : 9780256136968
Rating : 4/5 (968 Downloads)

Book Synopsis Introduction to Advertising and Promotion by : George Edward Belch

Download or read book Introduction to Advertising and Promotion written by George Edward Belch and published by McGraw-Hill/Irwin. This book was released on 1995 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Introduction to Advertising and Promotion Related Books

Introduction to Advertising and Promotion
Language: en
Pages: 840
Authors: George Edward Belch
Categories: Business & Economics
Type: BOOK - Published: 1995 - Publisher: McGraw-Hill/Irwin

GET EBOOK

Advertising and Promotion
Language: en
Pages: 330
Authors: Chris Hackley
Categories: Business & Economics
Type: BOOK - Published: 2021-01-27 - Publisher: SAGE

GET EBOOK

Now in its fifth edition, this popular textbook continues to provide a comprehensive insight into the world of advertising and promotional communications. Uniqu
Launch! Advertising and Promotion in Real Time
Language: en
Pages: 316
Authors: Michael Solomon
Categories: Advertising
Type: BOOK - Published: 2009 - Publisher: Flat World Knowledge

GET EBOOK

Launch! Advertising and Promotion is written for advertising and promotion courses taught to students in the business school and journalism & mass communication
Advertising and Promotion
Language: en
Pages: 273
Authors: Dr. Chris Hackley
Categories: Business & Economics
Type: BOOK - Published: 2005-01-26 - Publisher: SAGE

GET EBOOK

"A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and re
Fashion Advertising and Promotion
Language: en
Pages: 472
Authors: Jay Diamond
Categories: Business & Economics
Type: BOOK - Published: 1999 - Publisher: Fairchild Books & Visuals

GET EBOOK

This basic text explores the advertising and promotion methods used by fashion professionals and the role each method plays in the industry.